Ecommerce is truly the most confusing aspect of purchasing web design services.电子商务是真正最混乱收购网页设计方面的服务. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy access their products or services.这是不幸的,因为大多数(如果不是全部)企业想在网上提供客户及潜在客户提供便捷的产品或服务. In order to help make sure you get what you need to to set up an ecommerce web site, let's look at the necessary elements of selling online.为了帮助你做到你要成立一个电子商务网站看看网上销售的必要元素.
A Web Hosting Provider网站主办提供商信用卡支付网关
The most important things to look for in a web hosting provider with respect to ecommerce are Secure Sockets Layer (SSL) support, shopping cart software, payment gateway services and merchant account services.最重要的事情找一个电子商务网站主办提供商方面都取得插座层(SSL协议)的支持,购物车软件和服务商帐户支付网关服务. They are the pieces to the puzzle and you will not be able to sell online without all four of them.他们的作品,你的困惑将无法无所有网上出售四件. If you are working with a web developer who is not providing you with hosting, have them check out the features of the hosting plans you are looking at as well to make sure they will meet your needs.如果你正与一个网络开发者提供了你不是主办、看看他们的特点,作为东道主的计划,你看好让他们将你的需求.
Secure Sockets Layer (SSL) Support安全插座层(SSL协议)的支持 信用卡支付网关
SSL is the internet protocol used to send information between a site visitor and a web server securely.SSL协议是因特网协议用来发送信息和旅客之间一幅Web服务器的安全. If there is no SSL support, there is a risk that a user's credit card information will be intercepted during the transaction.如果没有SSL的支持有可能用户的信用卡资料将拦在交易. This process involves purchasing an SSL certificate.这个过程包括购买SSL的证书. Many hosting companies offer use of what is called a "shared SSL certificate."许多公司提供使用主办何谓"共同的SSL证书" This simply means that instead of having your own, you will use one belonging to the hosting company and will store any secure pages on a directory of their server instead of your own web space.不是简单的说就是拥有自己的空间,你将使用一个属于公司主办,并将存放在目录页有可靠的网络服务器不是你自己的空间. For people just starting out, this can be a very good solution and is often relatively inexpensive.人们刚刚开始,这可以是一个很好的解决办法,并时常相对便宜. 信用卡支付网关
Another option is to buy your own SSL certificate.另一种选择是你自己买的SSL证书. This is more costly, but also more professional.这更昂贵,而且更专业. The visible difference to visitors of your site is that the checkout process will show your web site URL in the browser instead of that of your hosting provider.有形分别参观工地就是你校验过程将会呈现在你的网站链接到你的浏览器不是东道主提供商. 信用卡支付网关
For the lowest startup costs, check out PayPal's merchant services.为启动成本最低,看看paypal的招商服务. If you have a PayPal account, you can setup a basic shopping cart that will allow credit card transactions through PayPal.如果你有paypal帐户你可以设置一个基本的购物车,让信用卡交易通过paypal. The downside is that your buyer will be taken to the PayPal site to enter in their credit card information, as opposed to the other two methods which can be integrated into your own site very easily.坏处是你的买主将采取现场paypal进入其信用卡资料相对于其它两种方法可以很容易地融入自己的地盘. The major upside is that it is free with your PayPal account, excluding the fee per transaction.它的主要好处是,如果你是免费paypal帐户扣除交易费.
Shopping Cart Software购物车软件 信用卡支付网关
If you are not going to go with the PayPal solution, you need to ensure that your hosting provider includes shopping cart software.如果你不能顺应paypal溶液你必须确保你包括购物车软件提供商主办. As the name implies, shopping cart software allows a web site visitor to browse around your virtual store and place items in their cart.由于顾名思义购物车软体允许访客浏览网站的虚拟商店和地方项目你周围的手推车. It also handles the final checkout process in conjunction with a payment gateway, which will be discussed below.它还最终处理过程校验支付网关的配合,将在下文讨论. There are many great shopping cart packages available, but they can be difficult to install and maintain on your own.有许多大包购物车,却难以安装和维护自己. Make sure your hosting provider offers good technical support before signing on, as their help will be invaluable when it comes to customizing the shopping cart software and integrating it with the rest of your web site.主办确保你提供良好的技术支持提供商签约前,它们将作为珍贵的帮助说到定制的购物车软件和互联网结合贵网站. Some examples of good shopping cart software are Miva Merchant and OSCommerce.一些好的例子是购物车软件和oscommercemiva商人.
Payment Gateway支付网关
When a customer enters their information into your shopping cart, it connects to a payment gateway or payment processor to verify that the credit card is valid and has the funds necessary to make the purchase.当客户资料进入到你的购物车,它连接到一个支付网关或支付处理器核实信用卡是否有效以及必要的资金,使收购. If this does not come with your hosting package, the most important thing to verify is that your shopping cart software supports the payment gateway provider you choose.如果这不是你主办一揽子最重要的是,你核实购物车软体支持你选择支付网关提供商. Your web host should be able to provide you with the information you need to choose.你应该能够主办网站向你提供信息,你必须选择. If you already have a merchant account, you need to also ensure that your payment gateway and your merchant account can properly interact with each other.如果你已经有了一个商人帐户你还必须确保你和你的商人帐户支付网关能妥善彼此的互动. Many payment gateways provide merchant accounts as part of their service, but if you already have one you need to make sure they will be compatible.许多商人提供帐户支付网关作为其服务但是,如果你已经是你要知道他们会配合.
Merchant Account商人帐户
A merchant account is a type of bank account that must be setup with a payment processor in order to accept credit cards.商人银行帐户是一种必须设置一个帐户付款处理器为接受信用卡. Many web hosting providers have partnerships with merchant account providers and provide discounts on acquiring merchant accounts.许多网站都与东道主提供商提供者和商人到商人提供折扣获取帐户. This is an important factor to look for, since many merchant account providers have high application fees and start up costs.这是一个重要的因素,寻找、由于许多供应商到高手续费和启动费. If you currently run a business that already accepts credit cards over the phone or in person through a card swipe terminal, then you already have a merchant account and your cheapest option might be to consult with the current provider of your account to see what they have to offer in terms of processing transactions over the internet.如果你去经营,目前已接受信用卡通电话或亲自通过卡终端抱着好玩、那么你和你的帐户已有商船可能是最便宜的选择与目前提供商到你所看到的加工提供对网上交易. These are known as "card not present merchant accounts" since the buyer is not present with their physical card when making the transaction.这些被称为"卡不在场商人帐户"由于买方不在场时,与他们的身体卡交易. Keep in mind that although a merchant account is a type of bank account, you will need to provide information about your regular checking account so that your merchant account provider can deposit into it when a sale is made.记住,虽然是一个商人帐户类型银行帐户你将需要提供资料让您定期检查你的商人帐户存款账户时能提供一个销售点.
Conclusion结论
The process in any ecommerce transaction involves a few steps.在电子商务交易过程中的任何涉及几个步骤. The customer browses and selects the products they want, typically utilizing shopping cart software.嫩枝和顾客选择他们想要的产品,通常使用购物车的软件. When they checkout, they enter their credit card number which is sent over the internet using the SSL protocol.校验时,他们进入自己的信用卡号码,利用互联网上传送SSL协议. When the hosting server receives this information, it connects to a payment gateway to approve the sale.当服务器接到这一信息东道主,它连接到一个支付网关,批准出售. The payment gateway verifies the credit card and deducts the funds for the sale.支付网关验证信用卡,扣除资金出售. The payment gateway then communicates with your merchant account provider, transferring the funds.那么你沟通的支付网关提供商商人帐户、转移资金. Lastly, the merchant account provider deposits the funds in a place that is accessible to you, such as a regular checking or savings account.最后,供应商帐户存款资金的地方,方便你如定期检查或储蓄帐户.
When selecting a web hosting provider and a web developer, make sure that all of these elements will work together.在选择网站主办提供商和网络开发,使所有这些因素将共同努力. Request support from any third parties involved in the project to ensure that compatibility will not become an issue.请求支援项目涉及任何第三方保证兼容性将不会成为一个问题. If possible, find a package deal where all of this comes together, as it could save you a lot of time and money in the long run.如果可能,找到一个一揽子撮合下这一切,因为它可以节省很多时间和金钱你们在长远.